Kehe Foods Releases Sales Data Portal Powered by aWhere, Inc.

Kehe Food Distributors, a leading U.S. distributor of natural and specialty food products, today released the CPG industry’s first interactive sales reporting system to deliver store-level, predictive analytics. The Kehe “POD2” portal is powered by aWhere’s location intelligence platform, aWhere InSite. aWhere’s solution integrates Kehe’s point of distribution (POD) data with extensive store-level trade-area attributes including demographics and store profiles. The web-based aWhere platform provides category managers and account managers with interactive sales reporting with dynamic maps and downloadable Excel reports. Many of Kehe’s clients, specialty foods manufacturers, are small to mid-sized companies that cannot afford expensive market and shopper behavior reports supplied by companies such as IRI or AC Nielsen. Kehe has teamed with aWhere to provide shopper analysis on all 40,000+ items distributed by Kehe over the last 2 years. The aWhere system allows Kehe vendors, large and small alike, to visualize their current performance and see which new stores in the Kehe network of 15,000+ retail outlets are ripe for expansion.