To support its ongoing growth of value to the CPG industry, aWhere has expanded its team of professional sales and service leaders, collectively representing nearly 150 years of industry experience. Building on a philosophy established in the agribusiness and world health markets, aWhere will focus on building strong client relationships by constructing a seasoned and highly respected CPG sales and service team.
Tim Kregor leads the aWhere sales team as executive team member and Vice President of Sales and Marketing. Tim brings 30 years of corporate CPG experience including Senior Vice President at Kraft Foods, President at Spectra Marketing, and Senior Vice President at Nielsen.
John Arbeznik, with a foundation of experience at consumer goods powerhouses Procter & Gamble and Seagram’s, brings 30 years of business development, product strategy, and executive sales leadership with specialty and health foods manufacturers, brokers, and distributors.
Skip Selle strengthens aWhere’s leadership in developing innovative solutions for the consumer packaged goods industry and will be responsible for increasing aWhere’s sales to manufacturers, distributors, and brokers. He brings over 17 years of senior executive experience with leading information and technology suppliers including Nielson, IRI, and Spectra.
Steve Cole brings over 20 years of executive sales experience including VP of national Kroger and Safeway accounts and VP of Sales Planning and Development across Food & Drug, Military, Club, Mass, and Pet classes of trade. His extensive experience in applying new technologies to category management will support aWhere’s focus on value to the retail market.
Pete Holden brings 30 years of Food and Beverage sales and marketing leadership to the aWhere team having previously developed and managed a nationwide network of gourmet, specialty, and natural food distributors, wholesalers, and brokers; C-store distributors and brokers; and, wine and spirits distributors and brokers.
Keith Crouch has over 20 years of successful sales experience, thought leadership, and broker experience within the specialty food industry calling on practically every grocery retailer on the east coast and representing over 180 manufacturers within the specialty, natural, GM, HBC, and Direct channels.