aWhere Platform Made Available to Commercial Farmers Through a New Business Development Partnership
Feb 16, 2014
A new business development partnership between aWhere, Inc. and Craig Huth will put the aWhere Platform into the hands of commercial farmers worldwide. Craig, an honors economics graduate, has been involved in the commercial agricultural sector for over 20 years. He is an advocate of building each grower's decision making capacities and will be leading aWhere’s expansion into the commercial agriculture sector.
“In today’s world we have access to huge amounts of data which should allow us to make more effective decisions when managing our crops,” says Craig. “Access to the aWhere Platform and its high-resolution agro-weather analytics will transition farmers into an era where decision making doesn’t come from best guesses or a gut feeling, but from accessible quantitative data; reducing risk and ambiguity and increasing profit.”
The aWhere Platform leverages localized historical, daily observed, and forecasted weather data to give farmers much greater visibility into their growing season. Through advanced features, which predict harvests and monitor plant growth, farmers can target planting dates, optimize labor, reduce risk, and drive efficiency and profit.
“The aWhere Platform provides farmers with the tools needed to take control of their growing season,” says aWhere CEO Dr. John Corbett. “With Craig’s experience and leadership, the aWhere Platform will become an asset to commercial growers looking to efficiently plan and manage their harvests and improve profits.”